Representative of MITSUBER Company, official distributor of "MITSUBER GmbH" in Russia, CIS and Baltic states participated in specialized international exhibition "Construction Equipment and Technologies- 2008", which took place on the territory of the exhibition complex "Crocus Expo" on June 17th-21st in Moscow.

            This year our company demonstrated 9 units of Mitsuber machinery on "CET- 2008", at the same time special attention was dedicated to 230 R Brandenburg bulldozer and MTC 30.5 Düsseldorf truck crane on Ford Cargo chassis. The machinery demonstration was held in format of extreme show in participation of bicyclists, equilibrists, gymnasts, street ball players and force jugglers. According to the idea, this main action emphasized Mitsuber machinery mobility and its wide functional possibilities.

            MITSUBER MTC 30.5 R truck crane, with hoisting capacity of 30 t was presented to the Russian market for the first time and immediately attracted keen interest not only of customers, but of specialized mass media and research institutes representatives.

            According to the words of Marketing Department Director Irina Tamakulova, this exhibition can be considered more than just successful for our company. Besides scheduled events, aimed at increasing recognizability of trade mark and machinery and brand promotion, Mitsuber specialists held a range of presentations, including test-drives for those who wanted to see machinery in practice. The main result of communications between the visitors and Mitsuber specialists became agreements for machinery supplies. All the displayed machinery was purchased from the stand.

            During the exhibition several negotiations were held with 25 companies from Ukraine, Moldova, Romania, Kosovo, Kazakhstan, Armenia and other countries, who showed their intentions to become Mitsuber dealers in their region.

             The major result for MITSUBER has become the negotiations with the representatives of "Cummins" company, with whom Mitsuber has already established a long-termed collaboration. During the negotiations it became possible to achieve certain agreements concerning new terms of warranty service and "Cummins" engines original spares delivery, with which Mitsuber machinery is  packaged in Russia.

            During the exhibition Mitsuber specialists had hold some meetings with  representatives of several international transport companies, on which the possibility of long-time collaboration and the format of interaction were discussed.

            From Irina Tamakulova point of view, the participation in such exhibitions allows the company not only to inform potential consumers about functional possibilities of machinery but also to extend the borders of partnership relations.

MITSUBER – official distributor of «MITSUBER GmbH», representing the interests of German trade-mark MITSUBER on the Russian market. The distributor  introduces quality machinery and international standards of its acquisition  and after-sales maintenance to the Russian market. «MITSUBER» sales and service network is a chain of  active dealer and service centers across Russia. «MITSUBER» is included in road-building division of   «ATLAS GROUP» holding company.

ATLAS GROUP – one of the largest business groups of the Ural Region (Russia), consolidating the companies for road-building and construction branches. Group assets are divided into two divisions: road-building machinery division «ATLAS MACHINERY» and construction division «ATLAS CONSTRUCTION». The companies of  «ATLAS MACHINERY» division offer complex services and solutions in the filed of choosing, supplying, modernization, maintenance and repairs of road-building, construction and municipal machinery of domestic and foreign manufacture. «ATLAS CONSTRUCTION» division represents vertically-integrated holding company, encompassing construction companies in a single business-chain, created on the basis of  ready-made solid-cast framework structure house-building technology.

CET – «Construction Equipment and Technologies» - the largest construction machinery, equipment and technologies exhibition in Russia, CIS and Eastern Europe countries. The Exhibition annually gathers together leading equipment manufacturers and suppliers. CET is featured by demonstration of construction equipment, machinery and new technologies in actual practice in demo zones and on exhibition stands